Yap Boh Tiong
The Chairman of MILEAGE GROUP.
He has more than 40 years experience in the mass communications field encompassing journalism, public relations, advertising and marketing.
Before starting MILEAGE Communications Pte Ltd, he worked with a number of leading Singapore companies in senior public relations and marketing positions. These included The Straits Times (Journalist), Singapore Airlines (Marketing Executive and Public Relations Officer), United Overseas Bank (Vice President and Head of the Public Relations and Advertising Department) and Inchcape Berhad (Group Corporate Affairs Manager).
Some of the clients he had worked with include Marriott, Rabobank, Senoko Power, Baxter Healthcare, Teekay Shipping, Sri Lankan Airlines, World Gold Council, Fujitsu Asia Pte Ltd, Samsung Electronics, Cathay Pacific, Merck Sharp & Dohme, Singapore Sports Council and A.W. Faber-Castell.
Mileage Communications has also a solid track record in Crisis Management. Boh Tiong has personally handled a number of high profile incidents, including the Raffles Town Club saga, the phenol spill in the Straits of Johor (which poisoned the fish farms), the Slim 10 saga, AIA Critical Year Option, Nicoll Highway collapse and the hotel bombings in Islamabad and Jakarta.
Outside of his work, Yap Boh Tiong is active in the Singapore community. He was the President of the Institute of Public Relations of Singapore (IPRS) from 1985 to 1993 and is a member of the International Public Relations Association (IPRA). For his outstanding work for the Institute and the industry, he was conferred the title of Fellow by IPRS in 1994. In February 2000, he was named PR Professional of the Year by the Institute, in recognition of his contributions to the PR industry.
He has been a public relations advisor to the Singapore Police Force since 1981. For his contributions, he was commended by the Commissioner of Police in 1985.
He had also provided public relations advice and service to many organisations including the National Productivity Board (now SPRING Singapore), National Arts Council and the National Fire Prevention Council.
He is a sought-after lecturer and speaker on marketing communications and public relations. Over the years, he has sat on many advisory committees. These include the Ngee Ann Polytechnic Mass Communications Advisory Committee, the School of Business Advisory Committee of the Singapore Polytechnic, the Marketing Committee of the Singapore Symphonia Company and the National University of Singapore Public Relations Advisory Committee.
Yap Boh Tiong has a Masters Degree in Social Science (Sociology) from the University of Singapore (now known as the National University of Singapore) and also holds a Diploma in Public Relations from the internationally regarded CAM Foundation in London.